ADVENTURE
Climbing, Exploration, Hiking, Snow Sports, Survival, Trail Running, Bike, Water Sports
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
The french's leading media for outdoor and active lifestyle content.
Founded on one simple idea:
Get everyone Outside.
Reaching 5M+ outdoor and active lifestyle enthusiasts a year.
Our Editorial Line
At Outside, we believe life is best spent outside experiencing healthy, connected, and fulfilling lives. We inspire and enable people to discover why.
As a daily destination for active lifestyle enthusiasts, we give access to best-in-class storytelling, in-depth investigations, checked news, live events, gear reviews, films, podcasts and more.
It is a cutting edge, highly curated source of information about Adventure, Health, Travel, Gear, Culture and Environment that helps athletes, enthusiasts, and adventurers to pursue their passions.
HEALTH
Wellness, Food & Drinks, Yoga, Running, Training
TRAVEL
Vanlife, Destinations, National Parks
SOCIETY
Environnement, Politics, Economics, Sciences, Culture
GEAR
Climbing, Camping, Hiking, Running, Snow Sports, Bike, Water Sports, Tools & Tech
FILMS
Our selection of best streaming free action movies
PODCASTS
Our selection of best podcasts
Our Audience
Our audience is united by their desire to live healthier, more active, and happier lives and have a positive impact on the planet. Every day, Outside is reaching the largest community of outdoor & active lifestyle enthusiasts in France.
5M+
total annual audience
7+ minutes
average time spent on our site (3x higher than our competitors)
18-55
average age of our audience : 35 years old
10
active lifestyle activities per individual
CSP+
45K de revenue annuel moyen
55/45
men / women split
70%
living in Paris and other big cities
Our Products
Harness the power of our increasingly diverse audience, including unique opportunities to engage with our community. And make the most of our marketing and editorial expertise to enrich your media plans. Brand content, photo and video production, web design, display campaigns, social & newsletter activations... We can help to produce and broadcast personalized best-in-class content that will catch our audience and boost your engagement rates.
DISPLAY
NEWSLETTER
SOCIAL
BRAND CONTENT
CONTENT CREATION
WEB DESIGN
BRAND CONTENT
High impact editorial sponsorships are the best way to catch the attention of your target and to maximize your engagement rate. We produce and analyze more than 1,000 articles in a year. Our partners benefit from our experience, our expertise and our unique touch. From the office or on the terrain, we produce and publish Brand Content for the most prestigious brands.
Process : We set the editorial angle according to your brief. The production of the article is handled exclusively by our editorial and marketing teams. We let some time for back and forth until the preview is approved by your team. We sent the performance report one month after the article as been published.
8 minutes
average reading
time
10K+
average unique views
100K+
average number of impressions (reach)
CONTENT CREATION
Fully equipped with the most up-to-date pro cameras – Canon R5 and RF lenses, we produce image and video assets for illustrations and more.
Story-telling, live report, products shooting… Our photographers – all active outdoor enthusiasts - can be activated on behalf of our brand partners.
While our journalists enrich your content with « sounds » – recording interviews & podcasts – and « words ».
WEB DESIGN
Step your brand presentation to the next level! Our web designers produce best-in-class interactive web pages featuring your campaign. This is a killer tool to boost your engagement rate.
Process : Starting from your brief, we produce a custom interactive web page in line with your campaign and guidelines. Once the preview is approved from your side, the page is embedded into Outside website as an article. The performance report is sent within one month.
x 2
the average engagement
rate of an article
DISPLAY
Increase the reach of your media plan combining sponsored contents with banners or just display your brand campaign at a specific period.
Our display units are designed to meet our targeted audience while you can personalize the settings : formats, timing, volume, share of voice and speed.
300K
impressions per week
0,16%
average CTR
NEWSLETTER
With our newsletter - sent each Friday to over 40,000 subscribers - you reach our most engaged consumers: our members. An increasingly qualified data base, rigorously curated and updated on a daily basis. Talk to the heart of our audience and boost your engagement rate.
40K
members
24%
average CTR
36%
average open rate
With Arc'teryx, we act for inclusion through the outdoors.
We introduced the cutting-edge Vectiv technology to our audience.
With Fjällräven, we made it easy for our audience to get on the trails.
Engage. Inspire. Activate. Our partnerships have helped launch products, driven sales, encouraged outdoor participation, educated audiences, inspired healthier and more active lifestyles, empowered beginners and encouraged experts. Our best-in-class custom content team includes editors, designers, art directors, video and audio producers, and more. We are experts at creating custom programs that authentically resonate with outdoor & active lifestyle enthusiasts.
Our Works
Our Prices
We build custom packages that meet your budget, your goals and your KPIs. Talk to us about your project, we would love to collaborate with you to bring your next campaign to life.
BACKLINK
On low traffic page
On medium traffic page
200€
600€
1200€
On high traffic page
This price includes:
• permanent do-follow link (with intro text) into an existing article
But doesn't include:
• production of a new article
SOCIAL & NEWSLETTER
Newsletter
Facebook Post
250€
25€
Instagram Story
10€
Linkedin Post
15€
This price includes:
• links to the article (organic)
Mais ne comprend pas :
• paid ads
• social integration of a brand campaign (on demand)
DISPLAY
50K to 300K impressions
300K to 600K impressions
12€ / CPM
10€ / CPM
600K+ impressions
8€ / CPM
This price includes:
• campaign settings
• publication
• on all spaces & formats
• performance report
But doesn't includes:
• creatives production
WEB DESIGN
Interactive web page
Development
on demand
1000€ / day
This price includes:
• price of a standard article (3500€)
• days of work on development
But doesn't include :
• content creation
• travel expenses
• social & newsletter pushes
A « standard » project, which needs 4 days of work will be charge 8,000€.
CONTENT CREATION
Photo
700€ / day
Video
on demand
on demand
Sounds
This price includes:
• post-processing
• HR & LR files
• copyrights
But doesn't include:
• travel expenses
BRAND CONTENT
Standard article
Reporting
Plateforme intéractive
3500€
5000€
Sur devis
This price includes:
• editorial & marketing consulting
• text production & layout
• publication on Outside.fr
• text copyrights
• performance report
but doesn't include:
• content creation
• travel expenses
• social & newsletter pushes
BACKLINK
On low traffic page
On medium traffic page
200€
600€
1200€
On high traffic page
This price includes:
• permanent do-follow link (with intro text) into an existing article
But doesn't include:
• production of a new article
SOCIAL & NEWSLETTER
Newsletter
Facebook post
250€
25€
Instagram story
10€
Linkedin post
15€
This price includes:
• links to the article (organic)
But doesn't include:
• paid ads
• social integration of a brand campaign (on demand)
DISPLAY
50K to 300K impressions
300K to 600K impressions
12€ / CPM
10€ / CPM
300K to 600K impressions
8€ / CPM
This price includes:
• campaign settings
• publication
• on all spaces & formats
• performance report
But doesn't includes:
• creatives production
WEB DESIGN
Interactive web page
Development
on demand
1000€ / day
This price includes:
• price of a standard article (3500€)
• days of work on development
But doesn't include :
• content creation
• travel expenses
• social & newsletter pushes
A « standard » project, which needs 4 days of work will be charger 8,000€.
CONTENT CREATION
Photo
Video
700€ / day
on demand
on demand
Son
This price includes:
• post-processing
• HR & LR files
• copyrights
But doesn't include:
• travel expenses
BRAND CONTENT
Standard article
Live report
Plateforme intéractive
3500€
5000€
Sur devis
This price includes:
• editorial & marketing consulting
• text production & layout
• publication on Outside.fr
• text copyrights
• performance report
but doesn't include:
• content creation
• travel expenses
• social & newsletter pushes
Thibault Ginies
thibault.ginies@outsidemedia.fr
+33 7 70 10 01 24
HQ Annecy I France
OUTSIDE MEDIA 2023
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