The Solution

In today’s world, where it’s common to go fast and replace things often, Fjällräven prefers to go slowly, tread carefully, and take proper care of clothing and equipment. While its products are designed specifically for trekking and hiking, they also suit a number of other outdoor activities and different lifestyles.

Inspired by the Swedish tradition of allemansrätten, « right to roam », we produced an interactive web platform listing the most scenic treks in France, close to the cities and accessible by public transport. We also developed an interactive gear selector that ease the consumer to choose the right equipment according to the type of use.

The Results